Fantastiche
Visioni
A new online experience of Fantastiche Visioni started in 2018 with the aim of creating an immersive experience as the concept required. In keeping with the narrative, the "chaos" tries to find a way to explain the power of emotion. A constant desire to feel reality through our eyes, but also through the UX experience.
I took the lead in graphic design and UX design activities and decisions, including backend work.
PROBLEM STATEMENT
Fantastiche Visioni is the first online experience relating to the photographic project created by Emilio Tini, one of the most important photographers in Milan.
The decision was predefined to go in the direction of a website as the main channel for communicating the project to users. The website allows the user to live and interact with the entire experience of Fantastiche Visioni through an immersive storytelling.
PROJECT GOALS
1
Create a unique user experience
2
Engage through immersive navigation
3
Use technology to complete the narrative experience
DESIGN
Designing a flexible layout that captures attention through photography, prioritizes photo shoots, and explores the entire reportage.
Go deep into the emotions by renewing the UX, offering the public an interface and an immersive digital experience.
Wanted to do a overhaul of the entire lookbooks. We helped them out by revamping the userflow together with a UI & a complete digital immersive experience to work as accommodating the users' need for go deep to the emotions.
