IlSole24Ore
A new library where to find the entire repository by IlSole24Ore.
The new site is more accessible and intuitive, features a more powerful search engine, and has content to meet the needs of everyone online.
What is Shopping24
Il Sole 24 Ore is an Italian economic-political-financial newspaper based in Milan and Rome, the most widespread in its sector and the fifth ever in the country.
Role
Sitemap, Flowchart, UX/UI, Illustrations, PM, Develop Overview, Styleguide and design system, Fine Tuning, Direct contact with the client
Tools
Figma, Zeplin, Invision, Adobe Creative Suite, Jira, Google Analytics
Duration
Call for tenders 2 months
Design finalization 2 months
Develop 3 months
Problem
Build a new repository to propose a new eCommerce and a real library of contents to be bought by a specific target. The e-commerce was not mobile friendly and most of the clients didn't conclude the conversion in the check-out process.
Solution
The main challenge was to rethink the customer journey and translate it with a refreshed visual approach. We studied the target, the competitor, and the user flows to attract, engage and connect the selected target and new users.
The process
Target analysis
PATRICIA AND MARCUS, THE PROFESSORS
Life-stage: established in their career
Ages: 40-50 years
They are both motivated by being able to retire comfortably.
These personas are 40-50, and live in the suburbs.
They are married, have 2 children and are often kept busy with their work.
They love reading and be always updated.
FINANCE EXPERT, CHRIS
Age: 50 years
Internet usage: many times a day
Marital status: married Children: 2
Chris is motivated by his career progression and reputation.
This persona is 50, and lives close to the city.
Chris is married, has 2 children and is often kept busy with his physical and mental rehabilitation.
People like Chris are comfortable with technology.
He has been a client for 12 years on the platform and he always buys books to be updated for his work.
THE STUDENT, CATARINA
Age: 31 years
Life-stage: looking to start in the workforce
Marital status: engaged, no children
Catarina is motivated by finding opportunities for her future.
This persona is 31, and lives in the suburbs .
She is engaged, has no children and is often kept busy with her courses.
People like Catarina are super comfortable with technology.
She wants to use her social media skills to possibly do digital marketing. For this reason she studies hard for her career and she finds many usefull suggestion on the website.
Competitor Research
Competitor Research
Sitemap and Flow
A new categorization of the editorial repository to let the users make the UX more interesting and engaging.
Categories
ALIMENTAZIONE
ARTE E DESIGN
CULTURA
DIRITTO
ECONOMIA
FINANZA
FISCO
GREEN
LAVORO
SANITÀ
ALIMENTAZIONE
ALIMENTI
CULTURA
ECONOMIA
FISCO
LAVORO
ARTE E DESIGN
ARTE E DESIGN
DIRITTO
FINANZA
GREEN
SANITÀ
Technical wireframes
Technical wireframes
A new approach based on flexible blocks, from atoms to molecules and scalable elements, easy to be adaptable and easy to be implemented.
A new approach based on flexible blocks, from atoms to molecules and scalable elements, easy to be adaptable and easy to be implemented.
A new editorial experience
Users can search for their products and the website will relate results based on their keywords. The main thematic, updated content and refresh style to propose a new catalog for Shopping24.
A new editorial experience
Users can search for their products and the website will relate results based on their keywords. The main thematic, updated content and refresh style to propose a new catalog for Shopping24.
A new editorial experience
Users can search for their products and the website will relate results based on their keywords. The main thematic, updated content and refresh style to propose a new catalog for Shopping24.
A new editorial experience
Users can search for their products and the website will relate results based on their keywords. The main thematic, updated content and refresh style to propose a new catalog for Shopping24.
Prototype
