Neil
Barrett
New site. New layout, new edition, new style. An approach based on the need for a real restyling of the digital platform of the Neil Barrett brand, with an upgrade of the inclusion of the online store.
In collaboration with the Circular team, a few months after my hiring, I was commissioned to collaborate on this new project. From research to strategic plan, from static layout to animated layout, to code development and live implementation.
Direct contact with the customer continued even after the site was activated, for its promotion through a vast package of newsletters currently in use.
PROBLEM STATEMENT
Neil Barrett is an international brand in the fashion field. The project was born with the need to promote the brand through a site that is complete. The site becomes not only Neil Barrett's showcase but also an online store.
The study of the layout starts with the preparation of the strategy and the visual approach path: minimal and immediate.
PROJECT GOALS
1
Immediate, to target a very specific target
2
User friendly, to involve users at 360°
3
Mobile first, for complete optimization
THE DESIGN
Technical but tasteful, accessible but exclusive. An experience within everyone's reach to maximize the characteristics of the brand.
A precise study of the digital sitemap reduced the number of pages by 100+, while maintaining SEO performance and improving the user experience. With a new and simplified visual style, the site encourages users to buy their clothing by providing them with the right information at the right time.
