Pardo Yachts

Cantiere del Pardo

2021

Pardo Yachts and Grand Soleil Yachts provide seamless support in the construction and refit of the luxury yachts industry. A new digital experience where to find an immersive storytelling to discover these two brands.
👉 Visit Pardo Yachts
👉 Visit Grand Soleil Yachts

I have worked on this project during my experience in Circular Agency based in Milan.

The brand

Elegance, spaciousness, and high performance are the hallmarks of a Pardo Yacht that allow anyone aboard to feel completely one with water. Services and assistance offered in the most exclusive locations, guarantee owners total peace of mind when managing their boats. The innovative expertise of Cantiere del Pardo, consolidated over more than 50 years, is the secret of producing yachts that are increasingly more environmentally friendly.

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Role

Target research, Sitemap, Flowchart, UX/UI, Analytics, PM, Develop Overview, Contents Implementation, Fine Tuning

Tools

Figma, Invision, Adobe Creative Suite, AfterEffects, WordPress, Google Analytics

Duration

Content production 1 months
Product design 3 months
Develop 1 month

Problem

The current flows and components were not coherent and enoght attractive. The UI/UX wasn't updated and the scope of the project was to give emotion throught a clear storytelling.

Solution

Mobile-first and attractive website for a high-level target. The new website includes various technical features that were studied and implemented in order to collapse all the necessities of the users in a single website.