Rancilio
Specialty
The synthesis of a product: a digital catalog to involve and explain all the characteristics of a new concept. Rancilio Specialty is not just a coffee machine, but a product with a strong character. The online experience begins with the ambitious intent to explain the product through a new approach. "Not just machines made of numbers and technology but, above all, a tasting experience".
I worked with the Circular Agency team to establish a new digital approach for this project. For this new client, I worked at a fast pace with the development team, starting with the layout proposals and going online.
We design an engaging experience, to show all the quality of a design piece made to fully satisfy a specific target: young people with refined taste and new technology to offer a unique experience.
PROJECT GOALS
1
Attracting highly targeted new customers
2
Involve users by enriching the usability of the site
3
Increase brand resonance through personalized navigation
IL DESIGN
"We start from a targeted target but we want to shout the qualities to the world". Thus Rancilio Specialty is proposed as an experience, not a simple site.
MOBILE FIRST
Navigation is mobile-first, a necessity born from the analysis of site monitoring data. With the release of the platform, the success achieved made it possible to take charge of the entire project: the site of the multi-brand Rancilio Group.
